At Podiatry & Moore, we may occasionally request permission to take photographs or videos of patients for clinical, educational, or marketing purposes. This policy outlines how images are collected, used, stored, and protected.
We are committed to respecting patient privacy, dignity, and confidentiality at all times.
What Images May Be Used For
With your written consent, photographs and/or videos may be used for:
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Educational purposes (clinical case discussions or professional presentations)
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Website content
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Social media platforms (e.g. Instagram, Facebook)
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Online advertising and marketing campaigns
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Printed marketing materials (brochures, posters, flyers)
Images will only be used for the purposes you have specifically agreed to.
Voluntary Consent
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Consent is entirely voluntary.
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Your decision will not affect your treatment or care in any way.
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You may decline without explanation.
De-Identification & Privacy
Where possible:
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Images will avoid including your face or identifying features unless specifically agreed.
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Personal details (name, date of birth, contact details) will never be published.
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Clinical information shared with images will be general and non-identifiable.
All images are handled in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
Storage & Security
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Images are stored securely within our clinical systems or encrypted storage.
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Access is restricted to authorised team members only.
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Images will not be shared with third parties outside agreed marketing or educational use.
Withdrawal of Consent
You may withdraw your consent at any time by providing written notice.
Upon withdrawal:
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Future use of the images will cease.
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We will remove images from digital platforms where reasonably practicable.
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We cannot guarantee removal from materials already printed or previously shared online.
Minors
For patients under 18 years of age, written consent must be provided by a parent or legal guardian.
